The importance of Branding in the Luxury Industry
The appetite for luxury in the UAE is no secret. From Balenciaga and Chanel to Gucci, Prada or Versace - many big names have set up shop here eager to…
Episode 2
The PODcast.ae About the Podcast Get an insight into the luxury industry of Dubai as our hosts, Åsa Ferreira and Margaret Herde, unravel the dos and don'ts for establishing a…
Digital Marketing And The Engineering Of Consent
It's no secret that digital marketing has taken the world by storm. With its ability to target specific demographics and track user behaviour, it's a powerful tool for businesses of…
Why must you create a brand new lead scoring model in 2022 to talk to hidden SQLs.
Lead scoring models are essential for any business looking to increase its sales. In order to talk to the right leads, you need to have a lead scoring model in…
Lead conversions through effective B2B Marketing Strategies
Lead conversions through effective B2B Marketing Strategies Figuring out how to convert a huge number of leads from marketing strategies is a classic problem everyone in the B2B space relates…
Expanding to the UAE and Launching a business in Dubai
Expanding To The UAE And Launching A Business In Dubai If you’re a new business or an existing one looking to expand to a new country then UAE might just…
Episode 1
The PODcast.ae About the Podcast In Episode 1, join Margaret Herde in conversation with Åsa Ferreira as she covers the 5 major W’s of establishing a business in Dubai: Why…
Episode 0
The PODcast.ae About the Podcast The Pulse of Dubai is a show for everyone who is in love with Dubai. It's your one-stop-shop for everything Dubai where Asa Ferreira and…